Beginning in Fall 2012, Shih Hsin University is offering a Master
of Arts (M.A.) degree in Persuasive Communication. The International
Master¡¦s Program of Persuasive Communication (IMPPC) provides
an innovative blend of communication and persuasion theory and
practice for individuals interested in careers and career advancement
in a wide variety of profit and nonprofit organizations. The
program¡¦s emphasis on both strategic and persuasive communication
skills prepares students to become socially responsible and
professionally effective leaders and communicators in an increasingly
complex and diverse world.
Taught entirely in English, IMPPC aims to equip students with
the theoretical and professional competence to facilitate the
attainment of persuasive communication goals, thus enhancing
effectiveness in communication in interpersonal, organizational,
social and cross-cultural contexts. Faculty members involved
in this program are internationally recognized for their excellence
as teachers, scholars, and program administrators. This program
serves to qualify its graduates for a variety of career options,
such as public relations, advertising, human resources, marketing,
and politics. |
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